Manage consumer privacy, browser privacy changes, ensure data compliance (like GDPR, CCPA) while still leveraging data for targeted advertising.
Risk Assessment and Fraud Detection
Bot traffic and fraudulent clicks, impression and attribution in AdTech was estimated to have influenced over $84B in 2023. Convert financial losses into advertiser performance by identifying and filtering out fraudulent traffic using AI. Ask Lineate how you can maintain integrity in the face of fraud today!